As an exhibitor, your main reason for signing up with BuildNZ 07 is to get your products in front of the widest audience of top-quality prospects.

Here is ample evidence of what BuildNZ can achieve for your marketing spend. BuildNZ will help you meet your marketing objectives by attracting qualified visitors from throughout New Zealand armed with the power to purchase and ready to buy.

Quantity
4818 people visited BuildNZ 2005 and designEXNZ 2005, an increase of 6.9% on BuildNZ 2003 and designEXNZ 2003.

Quality
69% of those visitors held direct purchasing authority for their company.

Purchasing
69% of visitors to designEXNZ 05 and BuildNZ 05 saw something they were likely to buy in the next six months

Power
36% of visitors to BuildNZ 05 held purchasing power above $100,000

Satisfaction
93% of respondents were ‘satisfied’ or ‘very satisfied’ with BuildNZ 05 and designEXNZ 05.

Guaranteed
94% of respondents intend to visit BuildNZ and designEXNZ in 2007.

Meeting objectives
74% of exhibitors at BuildNZ 05 were ‘satisfied’ or ‘very satisfied’ that they met their objective to ‘increase company profile’.
74% of exhibitors at BuildNZ 05 were ‘satisfied’ or ‘very satisfied’ that they met their objective to ‘promote new products / services’.
51% of exhibitors at BuildNZ 05 were ‘satisfied’ to ‘very satisfied’ that they met their objective ‘to gather sales leads’.
63% of exhibitors at BuildNZ 05 agreed that‘BuildNZ is very important to my business’.
78% of exhibitors at BuildNZ 05 would recommend the show to associates.
43.9% of visitors to design and BuildNZ 05 organised a quote or appointment at the show.

Visitor Purchasing Power

Spending Range	%
0 - $1,000
$1,001 - $5,000
$5,001 - $10,000
$10,001 - $25,000
$25,001 - $50,000
$50,001 - $100,000
$100,001 - $250,000
$250,001 - $500,000
$500,001+
Total	100

Occupation	%
Builder
Other*
Building Owner/Manager
Student
Architectural Draftsperson
Architect
Property Developer
Interior Designer
Building Supply Merchant
Plumber
Engineer
Quantity Surveyor
Cabinet Maker/Joiner
Purchasing Officer
Hardware Distributor
Hardware Retailer
Specifier
Kitchen/Bathroom Manufacturer
Maintenance Manager
Gas Fitter
Hardware Manufacturer
Roofing Contractor
Drain Layer
Painter/Paper Hanger
Media

*Occupations listed as ‘other’ included sales, building control, project manager, designer, lecturer, manufacturer, architectural designer, and plasterer.

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